Designing intuitive interfaces for complex digital products.
I’ve spent 10+ years leading teams to success at organizations like Aveanna Healthcare, Lowe’s Home Improvement, and ShootProof. I’m also a trusted voice in the design industry as a Multidiscipline Designer and Brand Manager.
✓ UX Strategy & Research
✓ Design Systems & Prototyping
✓ Stakeholder Management & Mentorship
Featured Projects
Aveanna Healthcare
Enterprise Digital Transformation
Spearheaded the shift from a paper-based workflow to a unified mobile ecosystem for home health providers. The new digital experience streamlined operations and reduced caregiver scheduling time by 40%.
Lowe’s Pro MVP Redesign
FinTech & Loyalty Experience
Redesigned the credit application and benefits dashboard for a Fortune 50 retailer. Optimized the complex application funnel for mobile users, resulting in a 25% increase in credit approvals.
ShootProof
SaaS Platform Redesign
Led the end-to-end redesign of the gallery management system for 100,000+ photographers. By simplifying the e-commerce checkout flow, we achieved a 15% increase in sales conversion rates.
Creating Clarity in Complex Systems.
I'm Guy, a designer who believes the best technology should feel invisible. My work is focused on understanding user needs and translating them into intuitive, effective experiences. I thrive on untangling complex challenges to create products that are both powerful and easy to use.