STAFF PRODUCT DESIGNER AND UX SYSTEMS ARCHITECT
I have spent over a decade leading product design strategy, design system governance, and cross-functional teams across enterprise organizations including Lowe’s Home Improvement, Aveanna Healthcare, ShootProof, and Johnson & Johnson. I specialize in untangling dense operational data, navigating technical ambiguity, and aligning executive vision with high-impact user experiences.
✓ Product Strategy and UX Architecture
✓ Enterprise Design Systems and Governance
✓ Cross-Functional Leadership and Practice Mentorship
✓ AI-Enabled and Decision Intelligence Workflows
UX CASE STUDIES
Aveanna Healthcare
Enterprise Digital Transformation
Caregiver and Clinical Operations Ecosystem Architected a dual-sided digital platform replacing legacy paper and fax operations for 30,000 distributed healthcare workers, reducing caregiver scheduling overhead by 40% and unifying clinical dispatch workflows.
Lowe’s Pro MVP Redesign
FinTech & Omnichannel Commerce
Commercial Credit and Loyalty Architecture Redesigned the commercial credit onboarding funnel and self-service benefits platform for a Fortune 50 retailer, driving a +25% increase in credit approvals and a +30% boost in mobile applications across 12 million monthly users.
ShootProof
Vertical SaaS Platform
Catalog Ingestion and E-Commerce Conversion Modernized core asset management and architected a single-page checkout flow for a global user base of 350,000 creative professionals, resulting in a +22% increase in sales conversion.
Creating Clarity in Complex Systems.
I am Guy, a Staff Product Designer who bridges the gap between complex technical infrastructure and intuitive user-centered ecosystems. I believe the most powerful digital products make dense operational realities feel effortless. By partnering closely with Product Management, Engineering, and executive stakeholders, I build the experience frameworks, design system foundations, and team rituals that allow digital products to scale reliably.